Promotion/advertisement of a company/firm/organisation and it vision, mission, & values by its employees.
Employees are active on social media, and they tend to be vocal about their opinions. Many companies have begun to use this to their advantage to create a positive brand image that is nurtured by ambassadors within the workforce to shed light on the company's culture and operational style. This in turn helps build trust and attractiveness for your brand for customers as well as potential employees, and opens up scope for sustained material benefits for the company. By making your employees the “ambassadors” of your brand, you can create brand awareness, generate leads, address customer concerns, and deepen company-wide relationships with stakeholders.