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The Magic of Client Appreciation

The Magic of Client Appreciation by NeverGrowUp®

More often than not, conversations about clients tend to focus on how difficult, whimsical and hard-to-please they can be. While that’s true on several accounts, there are also multiple instances where some clients turn out to be the nicest, most supportive group of people you may have worked with. A great client will not only honor the details of your contract, but will go a step further in helping you deliver your best work.

What does client appreciation mean for businesses?

Such clients may be rare, but what is even rarer is how often people remember to thank them. Clients are people too and want to feel appreciated. Developing a client appreciation strategy can help your business retain its loyal clients, who are 5 times more likely to return to your business as compared to a customer who isn’t loyal. In fact, studies have shown that one of the top reasons customers switch brands is because they feel unappreciated.

Companies that showcase their gratitude to their clients, create happy customers who are more likely to recommend the company’s services to others and generate leads at no extra cost. A well-thought out client appreciation strategy can even help cut down on marketing costs, as it helps you retain loyal customers and bring in new ones through word of mouth.

Does it have to be expensive?

The short answer to this is no. As part of the overall customer experience, client appreciation does not always have to be monetary in nature. But, it should be sincere and must add value to the client. Creating a touching moment with your clients can go a long way in building a trustworthy relationship with them. As with any strategy, client appreciation is successful when leaders take up customer experience seriously and drive the importance of thanking customers across all levels of the organization. When each employee believes in the power of making a client feel satisfied, he or she can contribute significantly to the success of the overall brand reputation.

Here are 2 ways to appreciate your favourite client:

  1. Thank them personally: Just like you do, clientsfeel great when they receive a heartfelt thank you note acknowledging their time and effort. There can be different ways in which your clients may have wowed you with their presence and capturing these moments can cement your relationship with them. To help you say thanks to a client that you love working with,take a look at our Client Appreciation Badges, available on, where you can pick a badge of your choice and send it directly to them. Yes, it’s that easy!

  2. Stay in touch: No matter how many weeks or months it may have been since you last worked with your clients, make sure you stay in touch with them. Companies that stay engaged with their clients even when work is low, make their clients feel valued. This also makes it easier for clients to come back to you when they have any requirements.

It's obvious that writing a customary thank you at the bottom of an email is no longer enough. And if your firm is looking to stand apart from the competition and improve its customer experience, then a client appreciation strategy ought to be on your agenda list.

For now, if you are looking for a meaningful (and free!) thank you gesture for your clients, hop over to and send a Client Appreciation Badge today.


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