Employer Branding

Refers to a company's reputation as an employer and is a reflection of how potential employees and current employees perceive the company.

With a shrinking talent pool, increasing cost of talent acquisition and fierce competition, there is an ever-increasing need to become an employer of choice for people. Employer Branding is reflective of how well a company markets itself as the ideal workplace, and how they attract the right talent by advertising their desirability as an employer. A top-down approach, this method shifts the focus to how the company wishes to be branded in the eyes of the outside world.