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Working on employer branding and internal communications with this Indian unicorn start-up, we have been leveraging their tech-centric, employee-first ethos and culture to craft a narrative that is admirable, holistic and positive. Building on their values and bustling way of life, augmented by a cross-platform talent strategy, we have executed planning, content and design for them in a diverse range of formats – from mailers and internal reports to social media posts, Instagram quizzes and job posts. In addition to conceptualising and creating communications, we have also undertaken ORM responsibilities for Swiggy’s talent brand. Our ORM team works closely with the brand to sustain their online presence, ensuring that their talent pool sees them as the desirable employers they truly are.

Our partnership with this entertainment powerhouse began with a simple objective - to enable ZEE seamlessly transform into ZEE 4.0. Through employer branding internally and on social media, robust internal communication of engagement initiatives and company competencies to drive thorough behavioral transformation, career page management of Glassdoor and Indeed, and ORM across these platforms including LinkedIn, we have been able to plan, create and execute content and design for all forms of dynamic communication plans. We continue to revamp and update their policies and R&R programs, while also ideating and implementing diversity and inclusion programs for various management levels to attract and retain the right talent. Our aim is to elevate the ZEE legacy through a series of employer and corporate branding conversations with past, current and future employees and stakeholders of the company.

With an objective of positioning CarDekho as the mother brand, we created multiple internal communications campaigns for better external outreach on social media. Administering a LinkedIn first approach, we strive to build the CarDekho narrative as a formidable talent brand, despite it primarily being associated with the automotive space.

With an aim to increase the traffic as well as engagement on CarDekho’s company LinkedIn page, we have managed LinkedIn sensitization and follower campaigns through a series of branded, yet vibrant creatives. From celebrating employee-centric stories, communicating the brand values, leader videos and testimonials, to topical posts, and more.

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Our journey with the brand has started with team Never Grow Up responsible for driving the culture across Janssen. From programs for managers, driving innovation to impacting recognition, we work closely with key stakeholders and leadership teams as consultants and turn key delivery partners. 

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We’re assisting this iconic brand build on and implement their Talent Brand strategy using social media. A journey that began in 2020, after deep-diving into the culture of Pidilite. We are also expanding scale by including their Primary customers. Yes, a new journey with miles to go! 

With a mandate to build communications that will aid in the amplification of their internal organizational values, we are bringing alive employee stories through innovative mediums. A reflection of the same can also be witnessed on Bayer India’s Facebook careers page where we are building communications to showcase the Bayer culture via communications ranging from static creatives to GIFs, to branded as well as text-based videos. 

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With the Indian subsidiary of the global media & marketing behemoth, we have contributed extensively and deeply to internal initiatives. From conceptualising, developing and communicating their organisational narrative ‘Be Limitless’ alongside India group-level values, to rolling out culture surveys, a KPI-setting endeavour and regular internal communications, we have been involved at multiple touchpoints of the employee experience with in-depth culture-building endeavours. Other regular roll-outs involve, The Beat – a detailed newsletter from the CEO’s desk, internal podcast communications, R&R communications, client intimations, L&D information, COVID-19 awareness collaterals, as well as regular strategizing and brainstorming on internal information dissemination and leadership communication. As their internal communications and work culture partner, we have also assisted the company on goal-setting endeavours, a company-wide performance assessment/management mechanism, as well as feedback surveys for long-term insights and quick pulse checks.

We collaborated with the real estate focused private equity firm - Godrej Fund Management to build their corporate website - Right from outlining the tabs to incorporate their humble beginnings, legacy, and leadership; to highlighting media coverage and a visual project gallery. While the content was refined to keep it crisp and minimalistic and help the viewer gauge the USPs at a glance, the design remained smartly branded to allow for a cleaner framework.

Furthermore, as a brand that is new to the LinkedIn space and wants to blend in with the Godrej legacy while standing out from other Group companies, we are assisting GFM on carving out an individualistic persona on LinkedIn. From profile image and banner collaterals, a company tagline and leader profiles, to introductory and leadership posts that set the tone for their employer brand presence, we are helping them kick off a holistic social media presence that can be sustained for the long term.

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We collaborated with the renowned and reputed SBI Funds Management Private Limited to build content for their Careers micro-site. Targeting prospective talent who would consider exploring the career opportunities with this brand, we built crisp and engaging content that incorporates their journey, outlines their organizational values, and showcases why SBIFMPL is a great employer.

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Our partnership with this entertainment powerhouse began with a simple objective - to enable ZEE seamlessly transform into ZEE 4.0. Through employer branding internally and on social media, robust internal communication of engagement initiatives and company competencies to drive thorough behavioral transformation, career page management of Glassdoor and Indeed, and ORM across these platforms including LinkedIn, we have been able to plan, create and execute content and design for all forms of dynamic communication plans. We continue to revamp and update their policies and R&R programs, while also ideating and implementing diversity and inclusion programs for various management levels to attract and retain the right talent. Our aim is to elevate the ZEE legacy through a series of employer and corporate branding conversations with past, current and future employees and stakeholders of the company.

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One of the leading life insurance companies in India, PNB MetLife India Insurance Company Limited collaborated with Nanhi Kali for a CSR initiative of driving a Financial Literacy Program for secondary school students in tier 3 cities and villages. Through the medium of informative one-minute videos, they wished to educate the children about finance-related concepts such as banking, loans, and insurance.

For this initiative, we created a few engaging videos keeping in mind the target audience. This included scripting, storyboarding, as well as animation, and editing. Along with this, we also built a detailed FAQ document for each of the videos to help the project leads anticipate questions from the children and be prepared with the answers.

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Godrej Housing Finance stands firm on a unique combination of their age-old Godrej legacy and their digital-first, innovative start-up culture. We've been building the Talent brand for the company through a LinkedIn first strategy. With the aim of drawing in the right talent, and showcasing the brand’s diverse and open culture, we've worked with the brand since its inception. With a view of positioning the brand as a thought leader in the realm of housing finance, we also develop insight-driven thought leadership content for key leaders, run internal communications and drive digital hiring campaigns to involve employees in the employer branding process.

Regularly tracking engagement levels and making data-backed recommendations has also helped us deliver a 18X growth in organic followers on LinkedIn.

As a new entity under Zee Entertainment Enterprises Limited, ZEE5 has focused greatly on Employer Branding and its social media presence. Our journey started with internal campaigns and measuring the Happyness Quotient within the company thereby allowing us to understand the pulse of the organization. Our Talent  strategy spreads across platforms  like Glassdoor, leading Job Portals and LinkedIn, positioning leaders effectively as well as campaigns around culture, values, and their Employee Value Proposition. Through a deeply researched understanding of the entertainment industry, specifically of OTT, we have helped position the brand as a thought leader not just in terms of consumer insight but also in terms of growth potential and helped craft and define the Mission & Vision ultimately increasing engagement and connect with ZEE5’s potential talent pool. Through consistent tracking and analysis we also provide recommendations to improve the brand’s progress at every juncture.

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We are on a journey with ABHIL. One that transcends HR communication to helping them build their culture while establishing thought leadership online.

 

From campaigns on POSH to communicating on-boarding and policies, we are currently helping build and strengthen their internal communications through multiple projects that impact people, policy and core HR initiatives.

 

One of the core turnkey projects has also been the roll-out of their anonymous feedback gathering mechanism.

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As a part of Amdocs’ Annual Rewards and Recognition awards, over 20,000 employees across India voted for managers across five categories. We have also managed numerous online and offline activities across a multi-city and location activation program with the objective of driving participation.

 

From implementing Work Life Blend surveys & Managerial feedback and communication to  workshops that help people understand how they can manage their priorities better, our other projects include sessions on building Resilience and Mindfulness by using the arts to driving a culture of Gratitude among employees.  

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Kinetic India is India's largest OOH company.  With the core purpose to drive engagement and help people work better, our journey started with measuring the Happyness Quotient within the company thereby allowing us to understand the pulse of the organization. We also conducted [FGDs] Focus Group Discussions with the management and their one downs to derive qualitative insights and build recommendations around culture building. Our Public Relations division has also been the agency on record for the brand, managing the India media PR mandate.